1. Statistics you didn’t know about
LinkedIn expert Blair Decembrele provided interesting statistics. According to her, your profile is reflected in the search results dozens of times more often if you specify some specific data:
• education – reflected in 17 times more often
• geographical location – 23 times more often
• availability of photos – 21 times more views, 36 times more messages
Currently there are more than 11 million active job openings posted on LinkedIn. Check out what skills are listed in the positions you are interested in and edit your resume. Recruiters are looking for candidates using special keywords, so make sure you use at least five relevant skills in demand.
Also Blair Decembrele recommends to fill out a short description. In 40 words, concisely indicate your skills, interests and motivation. Another key factor is the title. There are many “Marketing Director” headers, and a headline such as “The Master of Medical Internet Marketing” will attract attention for sure.
2. The importance of personal tone
Blair Dembrella states: “The main thing is relevance. Add experience to match your future professional accomplishments.” A good LinkedIn profile is not limited to listing professional skills, it’s important that a recruiter can see your personal attitude. So blindly copying your resume here is a mistake. You need to customize your profile, and then you can download it to save on the desktop: https://linkedinprofilewritingservice.com/how-to-download-a-resume-from-linkedin/.
Take a minute and think about your target audience. Who is this? Potential employer? New clients? Depending on the answer, choose the appropriate tone, but do not let the text be too dry. Donna Serdula says: “Write so that you look like a living person, and not as a dynamic professional with 30 years of experience. ” Make sure, that the experience shown in your resume is related to your chosen career.
3. Excellent opportunity to build social ties
If you use LinkedIn correctly, you will have a chance to make useful business contacts. To do this, you must actively communicate with other users, comment and like their posts. Donna Serdula recommends inviting unfamiliar coworkers using a cover letter as an introduction. Special mobile applications will help you find some free time to communicate in Linkedin during the day. Serdula stresses that many people start actually using Linkedin only after installing an application for a Smartphone.
4. Make your LinkedIn profile alive
To make your profile stand out from others, you need to write more often about your professional activities: your articles, projects, speeches at conferences, etc. Find something to be proud of and create an attractive description, add photos or videos. According to Donna Serdula, the main goal is to keep your audience engaged: “A good profile encourages another person to take some action: call you, follow the link, read the article.”