Who needs a personal brand? – first and foremost the leader! Man professionals declare themselves on the labor market and services, a person open and develop your business.
Personal brand – a distinctive bright image of the person, which arises in the mind of many people. Human-professional in any field of activity, working in the company, or to create and develop their businesses.
Personal brand as an element of a market economy – a well-known name or individual name, its own character and original design. He always assumes the quality, reliability, popularity and demand specialist. Brand personality characterizes the style of life and a system of human values.
Man brand has its own identity (audentichnost) and personality, its clear image, its field of activity, its fulcrum, its sign, direction, purpose. He then will be a success when the exhibits personal beliefs, causal relationship, which has a new or modifies already known to social law.
Benefits and advantages of a personal brand
• LB – a way of capitalizing on the market: money, bonuses, account status
• More independent position in the selection of clients, companies, activities
• Less vulnerability to crisis, and various changes, transformations
• Effective support with style in professional and personal development
• «Visibility” for Central Asia and the stability of demand
• The brightness of the background information noise
• Formation of the broader Central Asia with the relevant values and trust
• New opportunities, contacts
To whom and for what it takes to work with a personal brand
1. A person for career and professional growth
2. To overcome the fear of public speaking
3. In order to expand the sphere of influence
4. To create and develop their own business. new directions at it five. For new jerk development withvoego business on the strength of personal brand
Six key rules of brand building
It is important to understand that creating a personal brand – it’s not just “sell themselves”, not the creation of the image, including the image of: logo, slogan, philosophy, and values that are supported by all channels of human perception, and the maintenance of professionalism and consistency, regularity of work with their target audience. This is a set of rules and conditions that must be done.
1. Position yourself an expert in your chosen field. You must select your area of interest in which you are really well versed. Then – to turn out professional knowledge in this direction, with the desire to become a leading expert number one. Choosing the direction, you must identify yourself as an expert. Do not just say once, but to declare periodically.
2. Identify your target audience. It is important to clarify its values and preferences, priorities and needs. And then – to give something that she needed. It is important to narrow segment and identify the target audience for sure. The rest of us will not be needed. The biggest mistake (if you consider yourself as a business project) does not advertise itself for that target audience. The idea of creating a personal brand – to be the best in narrow circles, and not be all things to all and talk about everything.
3. Create access to information about you. Your photos, contacts, biography, resume, interviews, other information – all this must be laid out in the public domain. It is desirable that the information was convenient to store, quote, and forward.
4. Periodically present any information. You have to determine what it is. Articles, thoughts, ideas, views on life, opinions, phrases, notes, photos, co-existence, scene, purpose, news privacy. In other words, you need to create information occasions for your target audience. Will all of this within the framework of a personal blog, pages or groups in social networks, communities of practice, speeches, trainings or conferences – it’s up to you.
5. To improve something in itself. Perhaps this will be the weaknesses may have to improve strengths. Should I be branded? The surest way – to understand what you need to your target audience. What do they want from you what they want you to see? If you present yourself a successful lawyer, and dress like hippies, it is quite clear that you need to change in yourself.
6. Engage in personal advancement. We must begin to distribute information about themselves. Publications, interviews and comments in the media, contextual advertising, cooperation with partners and even the sea of different methods of promotion.
A key reason for the creation and promotion of successful personal brand is to define its uniqueness, value to others, and active promotion of its target audience.